Project Description

For this series of promotional mailers, Pantages Studios was given control of concept and art direction. The mailers had to relate to one-another as a series, highlight the product in a creative way, and be flexible enough to be used for different promotional targets. These concepts were as much fun to invent as their execution, which included staging and taking custom photographs with product and integrating them with digital imaging to create each effect. Product color lent great clues as to their imaginary use; brilliant blue as water, fresh emerald and yellows as landscape, and earthy browns and greens as the serengeti.