Sometimes a client comes with an already existing logo, but that doesn’t mean they have a true business identity established. This prominent Austin, TX real estate company still needed a way to communicate their brand to their prospective clientelle. Using a strong custom color palette, modern typography, and iconic layout elements, an easily identifiable identity was established which is instantly recognizable. When area homeowners receive one of the repeated mailings, including Just Listed, Just Sold, Under Contract, and several custom-built farming pieces, with a glance they can identify the David Brodsky Properties brand. Also included is a special event invitation, preceded by a teaser mailing, all strategically engineered to grab attention and build trust as the area expert.