Project Description

Custom logo created for new social media app “Fix My Blind Spot”, an app aimed at high-school-age students to compare their evaluations of themselves with those of their peers with the aim of normalizing and creating confidence in self-perception.

The developed logo encapsulates the idea of the merging of views of different people into one consolidated view of a person, while also incorporating the “spot” from the title into a visual icon. The multiple profiles of the face communicate instantly the concept of merging ideas of self, while the warm color palette intones the positive goal of the app.

Clean typography arranged in an orderly grouping helps minimize the lengthy wording of the title.