Project Description

The AquaFuse logo was first in system of logos for the CMF Global line of products. For this logo, created for their main proprietary product, an HDPE water piping system, the client requested a corporate look with visible clues suggesting water. The client specifically requested using the same logo form, with different wording for their other products. While a more better choice may have been to create separate logos with some kind of relationships, we differentiated the copies by giving each product line its own color-coding, which was then carried through to product literature.