Project Description

Pantages Studios created this logo for an importer of produce, primarily from Mexico. The client wanted to have a visual tie-in to produce and also wanted to emphasize the speed of their delivery system. They also wanted to see a visual component of the “Global” part of their name. In their questionnaire, they mentioned, “It should look good on the side of a truck, be clear and easy to recognize at a distance, and also look like a big company.” They also mentioned they were on a small print budget, so the logo was intentionally engineered as a one-color design to be most cost-effective for press.