Project Description

The foundation of this identity system, of course, is its iconic, modern logo, with the tagline coined by Pantages Studios. The client, a dentist of many years with a thriving family practice, wanted a fresh take on his branding, while still appealing to his market. On his questionnaire, he stated he didn’t want the “same old tooth you see on every dentist’s logo.” While the toothbrush not uncommon, it’s been modernized it with a stylistic treatment of shapes and fresh but professional colors, with the “bristles” lending themselves to many interpretations: reception bars, graph chart bars, checkboxes, etc.

The palette and icons relating the brand were extended in the identity package with front/back business card for the entire staff, and a letterhead and envelope set.